EPISODE #180 - Rural Urbanites
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Rural Urbanites (Part 8/10)
Welcome to the eighth installment of a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. We've seen the reports about how people have fled the cities since the start of the pandemic. Whcih makes sense, right? If office workers no longer are required to be in the office, they can ostensibly work from anywhere... so people are making big changes to their lives. As they leave the cities for suburban and rural markets, they will bring with the certain needs, desires, and expectations. So how can we serve them?