RESTAURANT STRATEGY
THE PODCAST
EPISODE #181 - Niche Audiences
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CONSUMER TRENDS
Niche Audiences (Part 9/10)
Welcome to the ninth installment in a 10-episode arc where I'm breaking down the biggest consumer trends we're seeing right now, with a particular focus on how they're going to affect our industry. Today I'm sharing ideas from some of my favorite thought leaders: Chris Anderson, Seth Godin, and Kevin Kelly. We're talking about how to niche down and serve a specific audience, and why that might just be your path to success moving forward.
FURTHER READING:
- The Long Tail by Chris Anderson - BUY IT HERE
- Unleashing the Ideavirus by Seth Godin - BUY IT HERE
- What Technology Wants by Kevin Kelly - BUY IT HERE
- The Inevitable by Kevin Kelly - BUY IT HERE
- 1,000 True Fans by Kevin Kelly - READ IT FOR FREE
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