Episode #185 | Understanding the Impact of Marketing Research with Dr. Ernest Baskin

 A few years ago, I decided to go back to school to get my MBA, and one of my absolute favorite professors was Dr. Ernest Baskin. He went to the University of Pennsylvania for undergrad, then earned his Master's and PhD at Yale. His perspective is unique, and I knew I wanted to bring him onto the show to talk about the importance of research. 

Enjoy this wide-ranging conversation with one of the smartest people I know. 

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